Published Work
Barnes, Aaron J. and Esther Uduehi (forthcoming), “The Danger of Inclusion as Low-Hanging Fruit or Forbidden Fruit: Towards Structural Legitimacy in Marketing Scholarship,” Journal of Public Policy & Marketing, Special Section: Reclaiming Marketplace Inclusion as a Marketing Imperative. | Pre-print
Uduehi, Esther and Aaron J. Barnes (2025), “The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations,” Journal of Marketing, 89(3): 60-77. https://doi.org/10.1177/00222429241283811 | Copy
Barnes, Aaron J., Yuanyuan Zhang, and Ana Valenzuela (2024), “AI & Culture: Culturally dependent responses to AI systems,” Current Opinion in Psychology, 58, 101838. https://doi.org/10.1016/j.copsyc.2024.101838 | Copy
Barnes, Aaron J. and Tiffany Barnett White (2024), “The Accessor Effect: How (and for Whom) Renters’ Lack of Perceived Brand Commitment Dilutes Brand Image,” Journal of the Academy of Marketing Science, 52(4): 1069-85 http://dx.doi.org/10.1007/s11747-024-01006-z | Copy
Barnes, Aaron J. and Sharon Shavitt (2024), “Top Rated or Best Seller? Culture Influences Responses to Attitudinal versus Behavioral Consensus Cues,” Journal of Consumer Research, 51(2): 276-297. https://doi.org/10.1093/jcr/ucad074 | PDF
Barnes, Aaron J. and Sharon Shavitt (2023). In What Ways Do Accessible Attitudes Ease Decision Making? Examining the Reproducibility of Accessibility Effects Across Cultural Contexts. Journal of Personality and Social Psychology, 126(6), 1036–1051. http://dx.doi.org/10.1037/pspa0000363 | PDF
Shavitt, S. and Aaron J. Barnes (2020). Culture and the Consumer Journey. Journal of Retailing, 96(1): 40-54. https://doi.org/10.1016/j.jretai.2019.11.009 | PDF
Shavitt, S. and Aaron J. Barnes (2019). Cross-Cultural Consumer Psychology. Consumer Psychology Review, 2: 70-84. https://doi.org/10.1002/arcp.1047 | PDF
Shavitt, S. , Cho, H., & Barnes, A. J. (2019). Culture and Consumer Behavior. In Shinobu Kitayama, Dov Cohen (Ed.), Handbook of Cultural Psychology (2nd Edition). New York: Guilford Press. PDF
Xiao, B., Huang, M., & Barnes, A. J. (2015). Network closure among sellers and buyers in social commerce community. Electronic Commerce Research and Applications. http://doi.org/10.1016/j.elerap.2015.10.001 | PDF
Works in Progress
What combinations of mixed emotions sell media content?
–with Srinwanti Chaudhury, Doreen Shen, Jennifer Stoner, and Carlos Torelli
How do lenders’ cues of interpersonal closeness affect borrowers?
–with Lorenzo Ceucutti and Wendy De La Rosa
What is the meaning of accuracy on digital platforms?
–with Ana Valenzuela
How do verb types affect persuasion?
–with Ann Kronrod
What drives producers to disclose their minority identities?
–with Lidan Xu and Esther Uduehi
A theory of consumer oppression management
–with Esther Uduehi, Jared Watson, and Julian St. Clair
What shapes in-group giving among minorities?
–with Aparna Labroo